As head of product at Vemos, I led the team through the strategy, design, and development of a simple yet powerful venue management app that streamlined guest entry, reservations, and payments for nightlife and hospitality venues.
Research Wireframing Prototyping UI design Coding
Nightlife venues, concert halls, restaurants, and other hospitality spaces often juggle multiple guest entry systems—VIP tables, guestlists, walk-up admissions, ticketing—leading to confusion at the door, disjointed data, and poor guest experiences. Venue teams needed a unified, easy-to-learn system that could handle every type of entry, process any kind of payment, and surface real-time guest insights—all through one app.
As product lead, I guided research sessions with venue operators to uncover key challenges: fragmented guest management, slow check-ins, and limited promoter visibility. These insights confirmed the need for a unified tool that simplified operations while capturing rich guest and promoter data.
Core features were defined around VIP reservations, guestlist management, general admission, and guest profiles. I built wireframes and interactive prototypes that emphasized speed, clarity, and real-time visibility, with color-coded guest statuses and one-tap payment flows. Iterative feedback sessions using prototypes with venue staff ensured the design addressed actual operational needs.
The app was built using React Native to ensure consistent performance across iOS and Android, enabling a single codebase and native-like speed. We implemented offline-first workflows to handle low-connectivity venues, and I collaborated with engineers on reusable component patterns and efficient data handling. This setup allowed rapid iteration and seamless incorporation of pilot feedback.
After core features were ready, we ran live trials at partner venues. Observing staff at the door highlighted friction points in navigation, check-ins, and payments. Structured feedback and analytics from these pilots informed the next iteration: simplifying app navigation, optimizing payment flows, and improving guest profile visibility for faster, smoother operations.
All processes unified in one app
No switching tools at the doorStreamlined cover & table payments
Maximized door incomeGuest profiles & spending history
Unlocks personalizationBy leading the team through product strategy, React Native development, and live pilot trials, I helped Vemos deliver a unified Venue Management solution that transformed door operations. Venues shifted from fragmented manual systems to one polished, fast-loading app—enabling seamless check-ins, maximized cover revenue, promoter transparency, and powerful guest profiles.
Leading the product effort at Vēmos taught me how to align cross-functional teams around a clear vision, prioritize high-impact features, and design for operational clarity in high-pressure environments. Building with React Native and testing in real venues reinforced the importance of technical choices and iterative feedback loops in creating tools that empower both staff and guests.
We delivered an intuitive and streamlined app, which venues loved and fit in with our broader company strategy.